1.make a business plan for your cosmetics store. Proper business plan including financial projections, the launch cost estimates, mission and demographics. You will also need to think about the competition, as well as any licensing fees. The document should be complete enough to use for business loans, if necessary.
2.obtain licenses, business licenses, tax identification number and means, if necessary. If you are going to employ others, you also get an employer id. These are necessary to obtain wholesale discounts, bank accounts and mark protection.
3.include business to protect their personal assets. For small businesses, llc (limited liability company) may be the way to go. If you are not willing to get involved, then register as a sole proprietorship, although it will not afford you the same protection of property as an llc registration.
4.provide funding for the storefront. This could be through a bank, private investor or a family member. If you use a private investor, it is imperative to have a lawyer draw up a clear contract stating all financial commitments, obligations and interests involved.
5.buying property for storefront. Usually, makeup boutiques do well in affluent areas because the boutique cosmetics aimed at higher paying clientele. A makeup store benefits from lots of natural light, so playground facilities are great, but they cost more.
6.the interior design shops to suit your demographic. Are you selling cosmetics aimed at young people, or those of more mature consumers? Think about all these things when they come from the decor. If in doubt, go for rare and elegant with smaller artistic touches add personality. Keep in mind that cosmetics store design should be very clean, so stay away from materials that are difficult to disinfect and maintain.
7.decide how to stock the shop. Will your brand makeup is private label, or you will wear the famous brand? Will be aiming to attract professional artists? All these factors determine the quality and price point of the products that will be sold, as well as quantity and measure.
8.order product. To help with this, these are some big names in the espionage department store to see what they have a lot, and what's on clearance. Ask your customers what they are looking for. Check your biggest purchases among staples like foundation and mascara, and add some seasonal trends to spice things up. Both groups of products will bring in repeat customers.
9.buy display equipment to show your cosmetics in the best light possible. This means that buying a nice chair, good cases, good lighting and mirrors. Not only from customers, but also employees, who will have to use these tools to show off the product in the best light possible.
10.hire employees. The best places to go are the beauty culture school and theater programs for getting recent graduates. Also try exhibitions and fairs to find good workers. Artists from makeup artist certification are the best, but well-developed resume is great, too. Do not forget to hire support staff to take care of paperwork and bookkeeping, if you want. When hiring, use agreement and make a very clear expectations. It helps to offer discounts of products, as well.
11.after the training, and the store, it's time to open. How to retain customers who bring in, remember that great customer service is key. Are your employees to a list of customers who may require sales and control contact. This is a great way to get customers feel special and well cared for. Also, calling people to see if they need help with new products. Good customer care is a major motivator for customers to return.
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