How you display your handcrafted jewelry can make the difference between attracting shoppers to your booth or losing them to another vendor with a more eye-catching display. You have a wealth of display options available; select the ones that are best suited to the type, style and price point of your jewelry. Depending on where you are displaying your jewelry, you might choose to vary your displays to maximize their appeal to specific target audiences.
Match the Display to the Jewelry
Visit a large jewelry store or craft show and you'll see different types of jewelry displayed in different ways. Expensive, high-end gemstones are typically displayed on velvet in wooden, glass-fronted cases, with only a few items per case. Trendy, more casual jewelry might be hanging from hooks, bunched in colorful groups in small cases or tightly packed into flat display boxes. Determine which display style matches your jewelry and shows it to its best advantage. For example, handcrafted necklaces, often made from beads and interesting polished stones, should hang freely to catch the light or be artfully draped across a contrasting background fabric.
Quantity Versus Quality
The style of your jewelry pieces will determine the right balance between quality and quantity in your display cases. Too many large, chunky items crammed into a too-small case will look cluttered and can cheapen the look of your pieces. Conversely, having too few small rings or only a few pairs of simple earrings in your case might send a message that you don't have a lot of stock or interesting items to offer your customers. Either of these display missteps might cause people to simply bypass your table or booth and move on to another vendor. Find the right mix of size and materials in each case to present the impression of quality and variety most appealing to your target audience.
Make Your Display Stand Out
Differentiate your displays from those of your competitors. Place a single, well-lit display case highlighting a few select items at eye level in your booth, or on a raised base at your table, to draw in prospective customers. Wear a few of your own creations and display your stock with customized hang-tags advertising your business. Consider a case that displays several works in progress, to reflect the care you put into selecting just the right combination of materials to create your one-of-a-kind jewelry pieces. You might also display a case with a signature item that you can customize for shoppers while they wait, by using their choice of beads or stones.
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