This depends on product quantity.
If the goods quantity is big, some countries are permit personal import, but most of other countries require the company as import qualification. Please consult your local policy for specific details. Anyway, as individual, you still can ask some powerful import company or agent in your country for purchasing the products you want. That certainly requests agent rates.
If the goods quantity is small, like 1 piece. Individual can buy inflatable product by air express. So long as the product weight is not too heavy. But anyway, the express fee is expensive, so buy only 1 piece inflatable game is not much working, unless the inflatable toy is light enough. So still advise customer to purchase more quantity via importing. That’s more beneficial.