Lights are essential in-store fixtures. They convey emotions, create the store's atmosphere, highlight products and make it easy for customers to browse through and find their way around the store.
Studies have shown that in store lighting helps to accentuate products and guide shoppers through your store more efficiently whilst ultimately increasing the average expenditure per customer. Some retailers have seen sales increase by upwards of 12%, solely by improving their in store lighting schemes, especially for high end jewelry shop and top brand watch shop.
Stores have two different kind of lighting: ambient and accent lighting. Ambient lighting is used to describe the general lighting of the store. It sets the atmosphere and guides the customers through the store. Accent lighting focus on a product or shelf. It highlights a product and makes it look more attractive.
In the past, the focus was on ambient lighting to help customer find what they were looking for but it can make the products look washed out. Increasingly, store managers are using accent lighting to create contrasts. LED is a perfect solution for accent lighting due to their directional light and uniform brightness.
There are many different kind of lighting systems created for different applications.
1) SIGNAGE LIGHTING
2) FEATURE DISPLAY FURNITURE LIGHTING
A. RETAIL DISPLAY WITH LIGHTS ON SHOP DISPLAY SHELVES
B. RETAIL DISPLAYS WITH LIGHTS IN THE SHOP DISPLAY
FIXTURE BACKGROUND
C. LIGHTS IN MANNEQUINS
Lighting Tips:
Lighting in retail is all about contrast and focus and it is achieved through a balance of ambient and accent lighting. Below are some tips:
· Don't increase brightness but increase contrast
· Accent lighting to highlight products
· Diffuse general lighting to create a sense of well being
· Vertical lighting helps to delimit a space
· Cool colours such as white seem to make the room appear more spacious
· Warm colours create an impression of coziness
· Minimize direct light and reflected glare into the eyes of customers
Having bright and attractive displays is essential in today’s ever-competitive retail environment. Don’t let your store fall behind the times. Take advantage of our limited time offer (A HUGE 20% OFF*) and make the switch to bright good display furniture today. Order now before the introductory offer ends to give your displays the face-lift they deserve!
For more information, please contact us by steve@ouyeedisplay.com, or call the 24-hour hotline: +86 13826419811