At present, the problem of homogenization in the gold foil engineering market still exists. If enterprises want to make their products stand out, it is imperative to get rid of the label of “popularization”. Specifically, it is imperative for gold foil engineering companies to segment their consumer markets and focus on individual design.
First, the network brings new opportunities
The development of the Internet, especially the mobile Internet, has diversified the traditional marketing methods while making people's shopping channels diversified. Many traditional sales markets have been diverted and marketing channels have been weakened. But it is this weakening that has promoted market segmentation. Indeed, the decentralization of marketing has caused some brands to lose market and some brands have found the market. These brands often win with distinctive characteristics, and they have developed rapidly with their own unique personality specializing in a certain market or a certain consumer group. For enterprises, we should seize the opportunities brought by the mobile Internet.
Second, personalization is more vigorous
From the current status of the consumer market, with the advent of the personality era, the pursuit of popularization, it has been difficult to meet the needs of the market, but also become a hindrance to the continued development of some brands. In recent years, brand customization has quietly become a trend, and the stars have attended the event, no longer fighting the brand, and fighting is custom. Into the mall, the words "customized" on some brand counters tell people: "In addition to selling, we can also customize." Some luxury goods that used to take the popular route have also let go of the big, and walked up the minority. The route specifically meets the needs of some consumers with personalized products. The niche is becoming a new consumer concept. People are increasingly feeling that quality is not a full logo, but a self-personality.
Third, enterprise change is no longer single
At present, the market is gradually changing from the seller's market to the buyer's market. The demand for consumer's peer-to-peer products is no longer just satisfied with whether it is a famous brand, but whether the brand has personality and suitability for self. Consumers’ eyes are becoming more “demanding” and they place higher demands on brands. In the future, brands will have no style and will make customers less and less. Therefore, in the context of personalization becoming a new consumer concept, the enterprise segmentation market, focusing on individuality, is easier to enter the market.
In the era of emphasizing individualization, enterprises can segment the market and meet the individual needs of consumers in order to have stronger market competitiveness and go further in the fierce competition in the industry.