On December 21, the Chinese Cosmetics Industry and Commerce Summit Meeting & 2019 Annual Meeting of Cosmetic Newspaper hosted by Cosmetic Newspaper ended successfully. At this annual meeting, the brands and enterprises were awarded for their contribution to the prosperity and development of Chinese cosmetics industry in 2019, and many industry bosses were invited to share with their peers.
In this grand event, Nox Bellcow ranked the first among the top 10 Chinese cosmetics manufacturers in 2019, and its strength was recognized by the industry again. In the aestheticism lecture on December 20, Mr. Fan Zhanhua, CEO of Nox Bellcow, shared the theme of “The Best Opportunity to Create a New Brand Has Come”.
Mr. Fan Zhanhua, CEO of Nox Bellcow, is delivering a keynote speech on The Best Opportunity to Create a New Brand Has Come.
With in-depth insight into the industry trend and years of working experience, Mr. Fan Zhanhua conducted in-depth analysis on the current development of Chinese cosmetics market. In Mr. Fan Zhanhua’s speech, the cosmetics industry in 2019 ushered in a new change, the growth of traditional brands was weak, and new channels such as Tik Tok, Little Red Book, WeChat, WeChat merchants and live broadcasting provide the soil for the continuous emergence of new brands. Therefore, the cultivation of new brands will be a major opportunity for Chinese cosmetics industry as well as one of the next new trends in cosmetics development.
Business opportunities have come, but how to create an excellent new brand? In this regard, Mr. Fan Zhanhua put forward his own views. An excellent supply chain is an important cornerstone for the sustainable development of new brands. The brands will have a smooth growth process by choosing OEM enterprises which are large-scale and stable and provide overall services, rich resources and good management. This is a strong support for brands.
In the “aestheticism night” of the meeting, Nox Bellcow ranked the first among the top 10 Chinese cosmetics manufacturers in 2019, which indicated the high recognition from the industry personnel for Nox Bellcow and set its position in the industry.
Under the new trend of skincare products, “natural ingredients”, “early anti-aging”, “extreme makeup”, “domestic makeup products” and “light medical beauty” have become the trend of skincare consumption. Nox Bellcow exhibited more than 70 new products at 2019 Cosmoprof Asia through the popular and smart technologies. Dual mask series, smart aesthetics skincare series, balance care prebiotic series and soft coral repair series can meet the new market demands. This can make everyone witness the technical strength of Nox Bellcow in the skincare field as well as its new future, opportunities, tide and trend.
In the era of new cosmetics brands, it can be predicted that the continuous evolution of new consumption will subvert and restructure the whole cosmetics consumption field in a certain mode. Nox Bellcow will persist in technical innovation, lead the industry development with sophisticated technologies and provide a more “scientific” technical support and a more professional product R&D and production supply chain for new brands.
