Research
Before you venture into any business, it is important to have sufficient knowledge about the industry. To run a successful perfume shop, you must first understand the products and the market. Perfumes come in different types. These include true perfumes also known as extract, Eau de Parfum and Eau de Tollete. These can be categorized as floral, woody, green, oceanic and Oriental.
They serve different purposes. For example, true perfumes have the highest concentration of scent and, therefore, a little goes a long way. Eau de Parfums are most common and are used for cosmetics purposes and last longer than true perfumes. Eau de Tollettes have a mild scent and don’t linger for long.
To decide on your target market, conduct an informal survey or use statistics from major distributors to identify perfumes that sell most in your location. In addition, know the needs of your target customers and your competition.
Write A Business Plan
A business plan road maps how you plan to grow your revenues. Outline your sales strategy, such as having discounted prices, marketing and networking strategies or sponsoring a pageant event in your state. You will also need a management structure, as well as your expansion and exit plan.
If you plan to source funds from external sources like a financial institution, you will need to work out your financial projections based on realistic estimates. Research on your state and federal obligations as a shop owner, registering with your county clerk’s office and acquiring appropriate licenses and documents such as a business tax ID are also necessary.
Location
Use a real estate agency to scout for a shop in an area where people are looking to spend some disposable income like a shop in an open-air market or in a mall that hosts many clothing and gifts shops. The location must also have high foot traffic. Find a spacious shop that will enable you to buy products in bulk and stock up on as many varieties as possible.
Make a interior design
A good perfume shop interior design will increase your shop effect. Ouyee Display specializing in customized display industry for many years, they know how to use the light, posters, how to layout all the furniture to give customer a good buying experience, etc. All the color combination are very important. Ouyee Display have a good relationship with many different perfume brand, providing the design and manufacture for them.
For more information, please contact us by steve@ouyeedisplay.com, or call the 24-hour hotline: +86 13826419811