The decor of a boutique may seem to consist merely of mannequins and perhaps a few set pieces, but it is, in fact, an exercise in marketing. Your decor must do several things. It must beckon your target customers to come inside and sample your wares. It should call attention to your products in subtle and overt ways. It should put your customers in the mood to buy. The decor for your boutique should therefore be carefully considered, since even seemingly unimportant choices can impact your shoppers' buying decisions.
1
Identify your target demographic. Are your customers going to be young mothers who want to dress up their babies or hip twenty somethings in search of the unique? The answer will inform your choice of decor. If your customers are young mothers, pastel colors, soft music, hand-drawn murals and pictures of adorable babies will help put them in the mood to buy. If your customers are young adults, energetic music, arresting window displays and fast-paced music are more likely to appeal.
2
Choose your decor with sales in mind. Your ultimate goal is to entice customers to buy your merchandise---preferably your high-end merchandise. Your decor should therefore draw attention to your more expensive items. This can be done by placing them on the top shelf of a display case; by placing signs nearby that point them out; or by surrounding them with eye-catching set pieces such as antique dolls, posters or exotic fabrics. Even the way the store is set up should encourage your customers to look at these items first. Put them in high-traffic, easy-to-shop areas like the front of the store and the checkout area, and place your most unusual and charming decorations nearby.
3
Place your most creative work in the front window, or, if you don't have one, the front of the store. These displays should be tailored to your target customers and should provoke a smile, pique curiosity, or promise some benefit that will draw your customers in. For example, if you sell children's clothing, display a huge photo of a crying baby being licked by a puppy; if you sell trendy clothing for teens, choose fresh, unusual imagery, such as an mp3 player set between a mannequin's eyes.
4
Change the decor at least once each season, particularly if you sell trendy clothing. The introduction of a new line, the arrival of new fall clothing or some local event that has everyone talking are all reasons for new decor. Take some time to look at what other boutique owners are doing to get a feel for what's hot---and to determine how your decor can stand out from the crowd.
For more information, please contact us by steve@ouyeedisplay.com, or call the 24-hour hotline: +86 13826419811