Johnson's Baby has teamed up with Terracycle to divert its Baby Wipes packaging from landfill and upcycle them into other products such as baby bibs or mouse mats.
The 'Wipe out Waste' scheme is believed to be the first of its type and will run across the UK and Ireland, in what is Terracycle's first Irish initiative.
Consumers will be encouraged to return their baby wipes packets for recycling by registering online and downloading a pre-paid label which they can attach to an envelope and send in the post.
The 'Wipe out Waste' scheme is believed to be the first of its type and will run across the UK and Ireland, in what is Terracycle's first Irish initiative.
In addition, 126 Busy Bees nurseries are participating in the scheme, along with local mother and baby groups, and selected supermarkets.
For every item sent back to Terracyle, two pence will be donated to a charity or school.