Have you heard about the live video broadcasing in China?
Live video broadcasting for e-commerce is now become more and more popular in China in 2020.
Live video broadcasting has proven to be a fun, engaging way to connect with followers and grow the audience, and a success live video broadcasing could with a huge sales.
Broadcasters are carefully tested, selected and trained with a mix of celebrities, Taobao owners, and the professionally trained.
Alibaba recently launched a tool to enable broadcasters to select products from 12 pools of 5 industry categories and about 130 thousand products. Broadcasters can either broadcast anywhere after receiving a product sample or visit the Taobao with additional services.
Live video broadcasting is now a critical part of a successful e-commerce operation on Alibaba’s e-commerce ecosystem. Many stores have hired a team of broadcasters with many simultaneous broadcasts of different products.
It appears easier than it actually is when it comes to driving e-commerce sales with live video broadcasting. Merchants must figure out the whole process including personas analysis, products selection, post-sales service, delivery, logistics, etc.
Delivering quality products with a relatively lower price is the key. You need to develop demographic and psychographic profiles of your fans to select the right product. Another critical factor for a successful live broadcast is the content.
Live video broadcasting is a valuable channel that consumer brands should tap on. Working with one of the influencer broadcasters whose fans match the same profile of your audience is a quick way to get started. Alternatively, you can outsource to companies who specialize in this area.
We osb heat pump plan to have live video broadcasing for our heat pump water heater products. We are very existing to invite you to join us at the time.
Contact us for further info.