Outdoor leisure bags include outdoor sports bags, beach bags and other products. The main purpose is to provide people with complete and beautiful storage products for outings, sports, travel and other activities. The development of the outdoor leisure bag market is affected to a certain extent by the prosperity of the tourism industry, and has a high correlation with the development of the overall outdoor goods market. With the increase of per capita income in recent years, people's demand for travel has increased, and tourism has developed rapidly. According to data from the National Bureau of Statistics and the National Tourism Administration, the number of domestic tourists reached a growth rate of 110.3% from 2009 to 2015.
The increase in people's demand for travel has driven their consumption of tourism-related products. China’s domestic tourism revenue has increased from 1.0183.69 billion yuan in 2009 to 3.195 trillion yuan in 2015, a cumulative increase of 235.78%. In developed countries in Europe and the United States, the proportion of people participating in outdoor sports is relatively high, and outdoor sports have brought a huge consumer market. According to statistics from the Outdoor Industry Association, nearly 48.4% of Americans (aged 6 or older) participated in at least one outdoor activity in 2015. The following figure shows the statistics of the participation of Americans over 6 years of age in outdoor sports from 2006 to 2015: a broad and solid mass foundation has provided sufficient impetus for the development of the outdoor goods industry. According to the statistics of the American Outdoor Industry Association,
In 2012, the total sales of outdoor products in the United States reached US $ 120.7 billion, and developed countries have formed a sustained and rapid growth in outdoor products markets. Compared with developed countries, China's outdoor sports market started late and its development level is relatively backward. In 2015, China’s retail sales of outdoor products was only 22.19 billion yuan. The proportion of China ’s outdoor product consumption in GDP is much lower than that of developed countries. In recent years, the state has paid more and more attention to people's health and national fitness, and has made strategic plans for the entire sports industry, including outdoor sports, urban leisure activities, sports competitions and related industries. On October 20, 2014, the State Council issued The "Several Opinions on Accelerating the Development of the Sports Industry and Promoting Sports Consumption" were deployed to actively expand the supply of sports products and services, promote the sports industry to become an important force in economic transformation and upgrading, promote the comprehensive development of mass sports and competitive sports, and treat the sports industry as a green industry The Chaoyang industry will support and strive to reach a total scale of more than 5 trillion yuan by 2025, becoming an important force to promote sustainable economic and social development. China's overall outdoor sports market is driven by changes in residents' consumption concepts and national policy encouragement, and there is huge room for growth in the future. In this context, it is expected that the outdoor leisure bag market has a large growth potential in the future.