Recently, Road Smart solar street lighting team launched an experience exchange meeting, in order to promote our partners to draw useful experience from successful operating cases.
Road Smart brand experts Mr. Shang share his in-depth thinking on target group, main business, technical advantages, etc. This year, Road Smart will implement precision marketing based on core users, excellent lighting products and systematic branding strategy, which of course need all cooperation partners work together with Road Smart to achieve our common goals.
The deputy general manager Mr. Xiang elaborated on the product concept of Road Smart solar lights. He said that Road Smart will adhere to the boutique route, put the quality on the highest priority, continue to develop new solar lighting products for the public and promote the development of "smart lighting" with technological innovation.
Marketing Manager Mr. Wang summarize Road Smart’s marketing strategy and put forward a new proposal. From Year 2017's "Deep marketing" to Year 2018's "4P theory + 6P strategy" marketing escalated, marketing plan is constantly upgrading. In 2019, Road Smart will further expand the market, achieve precision marketing and create quality projects.
During the meeting, Mr. Wang also explained new shift in the way of thinking, from lighting products to lighting solutions. He said that Road Smart relies on existing technical advantages as a strong support, to solve customers’ pain points from the perspective of solution design, lamp selection, lighting installation and projects operation.
In addition to Road Smart team, our partners also actively shared the opinions. The atmosphere of the meeting is enthusiastic. Some partners explained how to promote lighting solutions from user’s point of view based on products advantages. Some partners combined with the actual case, share their experience on how to operate the project, which makes everyone resonate.
This meeting is of great significance. It not only deepens the partner's understanding of Road Smart, but also deepens the relationship with partners, promotes exchanges and cooperation. In the future, Road Smart will continue to intensively cultivate global market.