The G20 has come to a successful conclusion. This summit will once again put China under the spotlight on the world stage, which will have a positive impact on the long-term development of all aspects of China. In the field of clothing, the global village can make the brand more international.
01. Internet Evolution
It is said that the PC Internet solves the information symmetry, and the mobile Internet solves the efficiency docking. The future Internet of Things needs to solve the Internet of Everything, that is, the free sharing of data and the distribution of value on demand. For example, if we open a clothing store, we can realize the free sharing of data in the store, and the boss can quickly find your target customers.
The essence of Internet+ is to build a ground floor building so that everyone on the top can quickly find the target. Whether looking for a customer, finding a lover, or finding a partner. Based on the Internet +, the clothing industry and other industries infiltrate, merge, and unite, thus forming a new commercial superstructure. For example, the clothing store will be integrated with coffee shops, beauty salons, restaurants, fitness clubs, bookstores, entertainment venues, furniture stores, children's parks, etc., all the time, and will not be traded all the time.
02, the industry will be increasingly subdivided
The future apparel industry will become more and more vertical and collaborative. In the past, we have always made up for our shortcomings. In the future, we need to continue to extend our strengths, because your strengths determine the highest level in a certain field. Just use the one you are good at, and there will be others who work with you. This is called the principle of longboard. For example, if your clothing store is new and fast, then the most popular models will definitely be in your home. Customers who need the latest models will naturally find you.
Single cheongsam can also be made into a boss, a T-shirt, a denim, a trousers, a skirt, such as dating, interview, dressing, etc. according to the scene, the clothing industry has too many subdivisions, the bridgehead can go occupied. Apparel brands will no longer pursue big and complete, what is important is whether you have your own unique positioning. Because the crowd finds you more and more convenient, as long as the positioning is clear, the small positioning market is big enough. Designers who can turn into products based on consumer ideas will appear in large numbers, and designers will play an increasingly important role in the future.
03, internationalization, global village
Internationalization is no longer a slogan. The network connects people in every corner of the globe, and the fashion trends are spread all over the world, spreading and spreading like viruses. The trend of fashion design used to be dominated by Europe, the United States, Japan and South Korea, but now the rise of a brand has become easier than before. More and more independent designers are emerging in China to participate in international fashion shows. A clothing brand, out of the traditional channels, can also attract its fans and sell to the world by means of the power of the Internet. This is a great time to live as long as there are 500 fans. Chinese clothing companies have the opportunity to become international brands.